Common People is a bag and accessories brand based in Wanaka, New Zealand, founded in 2017 by Designer and Director, Jodie Calder.
The brands unique collections embrace a sense of individuality which inspires their artistic and sometimes crazy aesthetic. Pairing this creative approach with minimalistic and versatile designs, the aim is to not only inspire, but also to provide a sophisticated and practical solution to the everyday urbanite.
Common People has been built on the values of self-direction, self-belief, independent thought and action. The freedom to choose, create and explore. To challenge societal norms and use fashion as a vehicle to empower people and influence change.